Lucy Amaral

Lucy Amaral

Hi, I'm Lucy, a Graphic Designer & Visual Storyteller. A Brazilian girlie living in Spain, a true aesthete with 20+ years of graphic design expertise. Founder of The Aesthetic Shop. Above all, a proud mommy of two.

What Types of Photos Do Brands Look for in UGC?

What Types of Photos Do Brands Look for in UGC

So, you’ve started creating UGC (User-Generated Content), and now you’re wondering:What kind of photos actually catch a brand’s attention? How do I even start?! Don’t worry, I’ve got you! ☻ This is the second post in my series about UCG,…

How to Organize Your Laptop for Back to School

Babes, Back-to-school season is here. Love it or hate it! I particularly love it. And whether you’re heading to high school, college, or just revamping your routine, there’s one space that deserves a fresh start: your laptop. Your digital space…

Coquette aesthetic – What it is and how to get the look

gisou coquette aesthetic beauty

Hi babes, What do you think of when I mention “Coquette Aesthetic”? Proabably pink, florals, super cute kid of vintage, kind of sexy and ultra feminine style? That’s definitely the vibe this aesthetic gives 💝🌸🎀👛💕💖 The word “coquette” originates from…

What is Kawaii Aesthetic and How to Get the Look

kawaii girl aesthetic

Hi cuties! 🌸🐰💖 Let’s talk about Kawaii Aesthetic—one of the trendiest and most beloved aesthetics out there! And I’m not even exaggerating, the results of the aesthetic poll we have on our shop clearly shows you guys are huge fans…

Witch aesthetic theme – New on the shop!

witch-aesthetic-lightroom-photo-video-preset

Hi all! As september arrives leaving a wonderful summer behind, it’s finally time to start thinking about spooky season. I love it, you love it, we all life for it. So let’s get into it in great style, shall we?…